Key Changes in Donor Behavior (& What Nonprofits Should Do About Them)

Key Changes in Donor Behavior (& What Nonprofits Should Do About Them)

Featuring new research from the Lilly Family School of Philanthropy

Over the past two decades, Americans have significantly changed their giving behavior. Most notably, participation in charitable giving of American households and individuals has been declining since 2000.

In 2020, the onset of the ongoing global pandemic has presented numerous challenges and shifts for the philanthropic sector. The Giving Environment series, produced by researchers at the IU Lilly Family School of Philanthropy, looks at pre-pandemic trends in charitable giving, understanding donor decisions in recent years, new models of giving such as subscription giving, and the growing significance of engaging donors.

Join us to explore and reflect on various insights from recent studies, including:

  • -An overview of the declining trend of giving among American households and individuals
  • -Charitable giving in response to recent socio-political and global events
  • -Insights on donor preferences and characteristics for the subscription giving model
  • -Experimental findings on donor resonance with different fundraising messages and materials
  • -Key takeaways for fundraising practitioners on donor engagement

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