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How to Develop Impactful Digital Stories that Drive Donor Action

How to Develop Impactful Digital Stories that Drive Donor Action

Stories are the heart of any organization. We use stories to inform, inspire empathy, and drive action. But how you tell those stories can take many forms.

As witnessing impact in person became limited over the last year, stories needed to work harder to create connection. Being able to share stories in digital form to attract, steward and retain a supportive community creates an incredible opportunity.

Building the skills to identify a great story, tell it well and convert words into image is a skill that will serve organizations no matter what the future holds. Join us as returning presenter Beth Brodovsky shares examples of effective digital storytelling and how to get there on any budget.

You’ll learn:

  • -How to craft an impactful story arc
  • -Where to look to find great stories
  • -Many ways to package stories for different digital experiences

Speaker: Beth Brodovsky, President of Iris Creative Group Inc.

 

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