It’s the age-old question every development director asks. To maintain a healthy balance of new and existing donors, you know you need to do the legwork. Like building a new friendship, finding new donors takes commitment and effort. But where to begin? Don’t let finding donor prospects intimidate you. There are a few simple steps to incorporate into your everyday work that will lead you to your future donors. Use the methodology outlined in this guide to identify new donors, tailor your outreach to attract them to your nonprofit, and retain them for years to come.